Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation? Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation?
Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
About our guest:
Dan is the CMO at Blackbird.AI, a narrative intelligence company that protects executives and companies from narrative attacks that cause financial and reputational harm. He leads the company’s strategic marketing efforts, including demand generation and brand leadership and has 20 years of strategic experience at the executive level at Fortune 500 tech brands and at fast growing cybersecurity companies.
Chapters:
00:00- Dan’s Journey: CMO Roles and Brand Leadership
08:18- Romance Writer and Tech Marketing Leader
11:56- Why Non-Technical CMOs Win in Tech
19:06- Career Mentorship That Builds Marketing Leaders
22:17- Threat or Trend? Round One
28:11- What Are Narrative Attacks in Marketing?
38:16- Media Manipulation & Misinformation Tactics
48:50- Risk Management & Brand Safety Lessons
53:49- Threat or Trend? Ethics in Social Listening
59:39- Inside Blackbird AI’s Marketing Strategy
1:04:23- Final Thoughts: Content, Demand Gen & Balance
Episode links:
About our show:
Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.
About our host:
Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.
Our links:
Show website - https://belkins.io/the-marketing-speakeasy-podcast
Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/
Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/
Kalyna Marketing - https://kalynamarketing.com/
Belkins - https://belkins.io/