Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why. Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why.
Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
About our guest:
Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career.
Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. She's been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."
She's always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers.
This passion led her to co-found Outlever. Outlever transforms brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.
Chapters:
00:09 - Introduction: Melissa’s Journey in Media and Tech
05:45 - Understanding Outlever’s Unique Approach
09:18 - The Problem with Siloed Marketing
15:37 - Why Marketing Feels Stuck
18:36 - The Decline of Traditional Media Credibility
22:43 - Brand Building and Growth Mindset
25:54 - Sprinkle Some Buzz’ Game Segment
30:20 - Did BuzzFeed Break the Internet (and Marketing)?
35:34 - Attention, Relationships & Billboards: The Future of Distribution
45: 29 - “Picture this” Game and Final Thoughts
About our show:
Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.
About our host:
Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.
Our links:
Show website - https://belkins.io/the-marketing-speakeasy-podcast
Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/
Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/
Kalyna Marketing - https://kalynamarketing.com/
Belkins - https://belkins.io/
Melissa on Linkedin - https://www.linkedin.com/in/melissarosenthal5/
Outlever - outlever.com